Link Building Tips by

There are two main components to search engine optimization: on-site and off-site. In this article we will only address the off-site SEO component – website popularity a.k.a. link building.

There is a number of ways to develop links to your website. As we offer you this article as a resource in your link building campaign please remember the following:

Since Google holds a vast majority of the search market share (close to 70%), the links you develop must conform to what the Google interprets as natural recognition process. For example, you may have developed 10,000 links that you believe are all good quality and you rank well on Yahoo and MSN however you may find that you are still far behind your competition on Google. Why you ask? It could be that Google only recognized a small fraction of those links you developed as quality and relevant links. How to check the number of links pointing to your website on Google? Open; in the search bar type – – hit enter. If Google returns 0 results that means as far as Google’s concerned you’ve got no links pointing to your website at this time.

How to get links that Google counts?

Remember, Google is all about getting the most relevant results to what a searcher is looking for. Google counts links that point to your website as votes other webmasters, bloggers etc., cast for your website and interprets them as signs of recommendation. The more of those votes you collect the more popular your website becomes. Simple math? Sure. As long as you play by the rules and the links you develop are:

Relevant to your website content
Important. If your website sells windows but the link pointing to it is from a lawyer’s web page, the relevance factor is missing which renders that link useless.

High Quality
If all you did is submitted your web page to thousands of free directories and expect all that hard work to be rewarded by Google’s recognition, you are doing the right thing by reading this article. Search engines learned long time ago that your web page would likely never be included in any one of those directories unless you submitted it yourself. Since the submissions are done by webmasters such links carry little quality factor.

Good quality links are considered those that are established within the content of a web page relevant to yours.

Some good resources to get you some ideas on where to start building your links:

Blogs. Do you like writing? If not, start loving it! Can you imagine writing an article that helps your visitors with a task they are looking to complete? This leaves a positive effect on your visitors and develops loyalty which 1) generates links and 2) conversions (sales). Think blogs are only open to computer savvy people? If you are reading this article, you can write one. It’s that simple!

Forums. Participate in forum discussions that relate to your business on website such as Yahoo Answers. Certainly you can find someone who is looking for some help in your industry and you’ve got the answer. Help that person. Leave your link behind.

Post a free classified ad in websites such as Craiglist.

Post a question or provide resources to others on web pages such as Google Groups.

In conclusion
Be creative about your link building strategy but don’t spam, or try to cheat the system if you are looking for a long-term success for your website and hence, your business.

Search Engine Optimization – Link Building Tips in Russian

Also, see this excellent resource:

101 Link Building Tips
An excellent article prepared by well known by the industry SEO experts Andy Hagans and Aaron Wall.