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SEO Frequently Asked Questions (FAQ) |
SEO - In Plain EnglishWe developed this section to help you better understand the Search Engine Optimization process, its importance and complexity, and how it contributes to the success of your website. You will find various SEO definitions, questions and answers, pay per click information and how it differs from SEO, PageRank, and much more. If your questions are not answered in this section, please visit our SEO Tutorials section for a more detailed article-style explanations with examples, or contact our experts for assistance.
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Frequently Asked Questions
Everything About SEO -
What does SEO stand for?
SEO stands for Search Engine Optimization and is a process for improving and / or developing a website's structure, content, META, Titles, link building and other elements for the purpose of increasing the quality traffic by improving website rankings within organic (or natural) Search Engine Results Pages (SERPs).
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What are Organic results?
Organic retults, also referred to as natural results, are listings that appear in the main body of the Search Engine Result Pages (SERPs) and bare NO costs per click (free).
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What are SERPs?
SERPs - stands for Search Engine Results Page(s) that display both organic and sponsored search results.
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What is ROI?
ROI stands for Return On Investment
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SEO Links -
What are backlinks?
Backlinks or back links are incoming links to a website or webpage. In SEO world, backlinks development process is often referred to as a website popularity building process aimed at raising a website's rankings within the major search engines.
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Pay Per Click (PPC) -
Sponsored Ad
Sponsored Ad is a paid listing that usually appears at the top and on the right side of a search engine's results page. Such listing may also appear on Google's partner and Content pages if an advertiser so elects.
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What is Pay Per Click?
Pay Per Click also known as search engine paid advertising, is an advertising model used on various search engines where advertisers are billed when a web surfer actually clicks on the ad. Every advertiser has to enter into a keyword bidding competition and setup a campaign budget. Some search engines for example Google offer two levels of advertising - novice and professional. Anyone may register, setup and manage an ad campaign.
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