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SEO Frequently Asked Questions (FAQ)

SEO Questions Answered

SEO - In Plain English

We developed this section to help you better understand the Search Engine Optimization process, its importance and complexity, and how it contributes to the success of your website. You will find various SEO definitions, questions and answers, pay per click information and how it differs from SEO, PageRank, and much more. If your questions are not answered in this section, please visit our SEO Tutorials section for a more detailed article-style explanations with examples, or contact our experts for assistance.
Pay Per Click (PPC)
ANSWERS
  1. Sponsored Ad
    Sponsored Ad is a paid listing that usually appears at the top and on the right side of a search engine's results page. Such listing may also appear on Google's partner and Content pages if an advertiser so elects.
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  2. What is Pay Per Click?
    Pay Per Click also known as search engine paid advertising, is an advertising model used on various search engines where advertisers are billed when a web surfer actually clicks on the ad. Every advertiser has to enter into a keyword bidding competition and setup a campaign budget. Some search engines for example Google offer two levels of advertising - novice and professional. Anyone may register, setup and manage an ad campaign.
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