What is SEO?
Search Engine Optimization explained

Many website owners are beginning to ask questions about SEO. Keywords such as “seo”, “what is seo?”, “seo expert” flooded Google and other major search engines by the seekers trying to understand the meaning of this abbreviation.

In this article, Superseoman.com will introduce you to the newest internet marketing concept – Search Engine Optimization, also known as, SEO.

As described by well known Wikipedia, the leading internet Encyclopedia, SEO is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords.

The success of every web site is dependant on the number and the quality of visits it gets. Let’s take as an example an online store. You have products loaded and web site tested, everything is ready for that sale, except – there’s no customer to make the purchase. Your web site may have an exceptional design, superior programming and user-friendly interface, but here is where the SEO detail comes in, it may not be optimized for a search engine. If a search engine cannot see your site, it is safe to assume your customers will not find it as well.

SEO Process.

Best time to optimize your website is at the development stage of your web site as it allows you to develop your web site search engine friendly from the start. This process involves creating SEO friendly URLs, META details, design, and certainly, the content that complements your targeted keywords. The payback on this complex initiative is very rewarding; your website advances closer to the top in the organic results list of a search engine. General rule of thumb is, the closer your website is to the top the more visitors are likely to visit it.

Organic Results vs Sponsor Results

We will cover this subject in details in our next article. But shortly, organic results appear in the main body of search engine results while sponsored results appear at the top and generally on the right side. Position in organic results also referred to as “natural” cannot be purchased from a search engine such as Google, and has to be earned via the SEO process, PageRank improvement, and other initiatives performed on and for your web site. A position in the sponsored results involves a process in which competitors bid for keywords in order to get published and further, get to the top. A thorough research was performed by many Search Engine gurus and all came to one conclusion, sponsored results are good, but nothing beats organic. Most visitors will trust, and give their first choice to an organic result as organic results offer the best quality and the highest level of relevancy to what the searcher is looking for.

In our next article, we will cover Organic Results vs Sponsor Results more thoroughly.

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Prepared by SuperSeoMan.com